Step Together - Unlocking the Power of Appointment Engines

Client Overview

Step Together is a specialized mental health platform focused on providing support to families with children experiencing anxiety, depression, obsessive-compulsive disorder (OCD), and other mental health challenges. Their mission is to give parents the tools, knowledge, and community they need to help their children thrive despite these challenges.

Challenges

When Step Together approached us, they faced several appointment-related challenges:

• Insufficient client acquisition despite offering high-quality mental health services

• Complex consultation booking process deterring interested parents from converting

• High cost per lead with underperforming Google and social media advertising

• Limited visibility in search results for key mental health terms

• Generic content failing to address specific parental concerns and questions

• Poor landing page conversion rates (under 1.8%) wasting advertising spend

• High no-show rates for the consultations they did manage to book

Our Approach

1. Custom Appointment Engine + Lead Generation Ecosystem

We created a comprehensive client acquisition and booking system:

• Streamlined appointment booking reducing steps from 7 to 3

• Targeted Google PPC campaigns focused on parent-specific search terms

• Custom Facebook ad sets targeting parents with children in specific age groups

• Specialized landing pages for different childhood mental health conditions

• Retargeting campaigns capturing parents who abandoned the booking process

• Integration between ad platforms and the appointment system for seamless tracking

2. High-Converting Landing Pages

We developed condition-specific landing pages designed for conversion:

• Clear, emotionally resonant headlines addressing parents' specific concerns

• Trust-building elements featuring therapist credentials and parent testimonials

• Simplified intake forms capturing only essential information at first touch

• Mobile-optimized design ensuring seamless experience for busy parents

• A/B testing framework continuously improving conversion rates

• Clear calls-to-action guiding parents directly to appropriate appointment options

3. Strategic Content Creation

We implemented a content strategy addressing the full parent journey:

• Educational blog content targeting high-intent keywords like "help child with anxiety"

• Condition-specific guides establishing authority in childhood mental health

• FAQ content addressing common parental concerns about therapy

• Email nurture sequences for parents not yet ready to book

• Social media content focused on destigmatizing childhood mental health issues

• Video content featuring Kamy explaining his approach and success stories

4. Comprehensive Digital Advertising

We developed multi-channel advertising campaigns:

• Google Search campaigns targeting parents actively seeking help

• Display remarketing keeping Step Together top of mind after website visits

• Facebook and Instagram campaigns with demographic and interest-based targeting

• Ad creative testing identifying the most effective emotional messaging

• Budget optimization across platforms based on cost-per-appointment metrics

• Seasonal campaign adjustments aligned with periods of higher parental concern

Results

• 283% increase in monthly new client acquisitions

• 76% reduction in cost per booked appointment

• 8.4% landing page conversion rate (up from 1.8%)

• 82% reduction in appointment no-show rates

• 42% lower Google Ads cost-per-click through quality score improvements

• 4.3x ROI on overall digital marketing spend

Final Thoughts from the CEO

Daluz Digital Group completely transformed our client acquisition process. Before working with them, we were struggling to reach enough families despite the quality of our services. Their strategic approach combining Google PPC, Facebook advertising, targeted landing pages, and an efficient appointment engine has dramatically increased our client base while actually reducing our marketing costs. The content they've created perfectly speaks to parents' concerns, and their landing pages convert at rates we never thought possible. Most importantly, we're now able to help hundreds more families each month who might otherwise never have found us. I am so glad that I opted for the full marketing package.

Kamy Moussavi, CEO of Step Together

https://www.steptogether.us/