Maison Locators - Elevating a Luxury Real Estate Brand in the Digital Space

Client Overview

Maison Locators is a boutique real estate agency specializing in high-end residential properties. They needed to differentiate themselves in a saturated market, Miami, and establish a digital presence that reflected their premium positioning and expertise.

Challenges

Had trouble differentiating their business in the highly competitive space of Miami

• Difficulty attracting high-net-worth clients through digital channels

• Inconsistent social media presence failing to showcase luxury portfolio effectively

• Difficulty to manually follow up with leads and transfer them to the right agents

• Their sole tracking was iMessage and Excel sheets

• They strictly wanted to grow organically (no paid ads)

Our Approach

To position Maison Locators as the go-to agency for high-end Miami real estate, we designed a multi-layered organic growth strategy focused on visibility, prestige, and streamlined operations:

‍1. TikTok Domination to Attract Younger Affluent Buyers
Market research revealed a surge of younger professionals relocating to Miami — many discovering properties through TikTok before even landing in the city. We built a content engine around this insight, producing high-performing short-form videos that combined luxury property tours with trend-based storytelling. The result: a rapid increase in reach, profile visits, and direct inbound inquiries — all without spending a dime on ads.

2. Social Media Repositioning for Luxury Lifestyle Appeal
We elevated Maison Locators’ Instagram presence by curating a visually cohesive feed that felt like a digital magazine — not a sales board. Beyond listings, we layered in market insights, luxury lifestyle content, and neighborhood spotlights to establish authority and spark engagement from affluent locals and investors.

3. Organic Discovery Strategy with Geo-Targeted Content
Using hashtag intelligence and timing optimization, we amplified Maison Locators’ organic discoverability on both Instagram and TikTok. Every post was engineered to show up in the feeds of individuals actively exploring Miami real estate — positioning them in front of buyers at the perfect stage of the decision-making journey.

4. Lead Capture Automation & Smart Routing System
To eliminate dropped opportunities, we implemented a back-end system that funneled inbound DMs and form submissions directly to the appropriate agent — based on property type, location, and buyer intent. This not only sped up response times but ensured high-value leads were handled with white-glove precision.

5. Reputation-Driven Press Strategy
To build long-term credibility and boost their perceived authority, we secured press placements for Maison Locators on trusted media platforms. These articles positioned them as experts in Miami's luxury market and provided valuable social proof to win over high-net-worth buyers organically.

Results

• 209% increase in qualified leads from digital channels

• 156% growth in social media engagement

• 31% increase in average property transaction value

• 87% of luxury sales now originating from digital marketing efforts

Final Thoughts from the CEO

Partnering with Daluz Digital Group completely changed the game for us. They just got it — in luxury real estate, your online presence needs to feel high-end but still approachable. We started getting way more eyes on our listings from serious buyers we never would've reached otherwise. And the best part? The people reaching out actually felt like our ideal clients. Our social media finally matches the level of experience we deliver in person.

Nicolle Lee, CEO of Maison Locators

https://www.maisonlocators.com/